Jayna Bergerson

About Jayna Bergerson

I help companies and product teams make sense of complex problems and turn that understanding into clear, practical product direction. My background in research, strategy, and experience design allows me to work comfortably in ambiguous, high-stakes environments and deliver solutions grounded in real needs.I’m a strong communicator who translates complexity into clarity — aligning teams, shaping requirements, and helping stakeholders understand not just what to build, but why. I focus on creating experiences and systems people can rely on, especially when the cost of confusion is high.I bring a steady, collaborative leadership style and a deep commitment to helping teams improve how their products work — for the people who use them and the businesses that support them.

Experience

1. Principal Product Designer

   Souveau

   Jun 2022 — Present

   I lead a principal-level design and research practice focused on helping organizations make sense of complex product decisions and turn insight into direction. My work spans applied research, strategy, and experience design across early-stage and established products.I partner closely with founders, product leaders, and stakeholders to shape research approaches, uncover meaningful patterns in qualitative and quantitative data, and translate those findings into clear, actionable recommendations.Across engagements, I’m often brought in to help teams clarify what actually matters — aligning customer needs with business goals and creating shared understanding that guides product direction, not just design output.

Education

• University of Oregon

  Bachelor of Arts (B.A.)

• Academy of Art University

  Master's degree