Jay Mody

Senior Digital Media Analyst @Kepler

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2024 — Present

Senior Digital Media Analyst @Kepler

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Toronto, ON, CA

Executed and optimized full-funnel digital campaigns across search, social, and programmatic channels, driving measurable improvements in ROI and conversion rates for multiple clients- Conducted deep-dive performance analyses to uncover trends and insights, informing strategic optimizations that enhanced campaign effectiveness and budget efficiency- Built and presented clear, data-driven weekly, monthly, and quarterly reports to clients, offering actionable recommendations aligned with business goals- Led cross-channel digital strategies that increased customer engagement and strengthened brand loyalty- Implemented A/B testing for creatives, placements, and targeting parameters, resulting in improved performance and smarter budget allocation- Trained junior and new team members on platform operations, campaign management, and media buying fundamentals, fostering team development and promoting a culture of continuous learning.

EDUCATION

N/A

Seneca Polytechnic

Postgraduate Certificate , International Business Management

2014 — 2016

K.J. Somaiya College Of Arts & Commerce

Business/Commerce, General

N/A

Seneca Polytechnic

Postgraduate Certificate, Marketing/Marketing Management, General

2016 — 2019

Symbiosis Institute of Computer Studies and Research

Bachelor of Business Administration (BBA), Information Technology

ABOUT JAY MODY

Experienced Digital Marketer with a demonstrated history of implementing campaigns across various paid media channels. Skilled in Programmatic Media Buying, Paid Social Media Buying, and Search Engine Marketing.

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Jay Mody — Senior Digital Media Analyst at Kepler in Toronto, ON, CA | Unifers