Jaymee Morik

About Jaymee Morik

As Vice President, Marketing Manager at Northfield Bank, I specialize in marketing…

Experience

1. Vice President- Marketing Manager

   Northfield Bank

   Aug 2023 — Present · Woodbridge, NJ, US

   Develop the annual marketing strategy and budget, guiding execution of bank-wide campaigns and advertising initiatives.• Lead end-to-end planning and execution of internal and external corporate events, including leadership meetings, client events and community activations from concept through post-event reporting.• Manage corporate community relations, chamber and business group partnerships and corporate sponsorships.• Serve as Project Manager for high-profile events: Annual Employee Awards Reception, Northfield Bank Foundation Charity Golf Outing, Board of Directors Strategic Planning Retreat and NJ League of Municipalities Government Banking Conference.• Partner with HR to plan and execute employee-focused programs and engagement initiatives, aligning internal events and communications with the organization’s culture and strategic priorities.• Spearhead the strategic planning and end-to-end execution of the Northfield Bank Foundation Charity Golf Outing, successfully raising over $1.3 million in support of local charitable organizations.• Oversee the corporate social media strategy and content calendar, delivering engaging brand storytelling to increase awareness and engagement; led the launch of TikTok to expand reach with younger audiences and leverage social analytics to measure performance and optimize content.• Develop and execute annual digital advertising strategy to drive deposit and lending product growth using an integrated approach which includes search, Google Performance Max, programmatic display and video, paid social media, remarketing, geofencing, YouTube and CTV. In 2025, digital advertising programs resulted in 17.6 million clicks and 6,500 leads.• Collaborated cross-functionally to support major internal initiatives, including digital banking conversions, branch openings, merger communications and product launches.• Develop and execute corporate communications that align CEO messaging with business priorities.

Skills

• Marketing
• Sponsorship
• Press Releases
• Corporate Communications
• Recruiting
• Marketing Communications
• Time Management
• Social Media Marketing
• Microsoft Office
• Email Marketing
• Leadership
• Management
• Event Management
• Public Relations
• Media Relations
• Social Media
• Advertising
• Event Planning
• Customer Service
• Social Networking