Jayme Bicknell
Marketing Professional
- Role
- Senior Marketing Lead at Henry Ford Health
- Location
- Jackson, MI, US
- LinkedIn followers
- 500 followers
About Jayme Bicknell
I bridge insight and action. With a foundation in analytics, planning, and people…
Experience
Senior Marketing Lead
Nov 2023 — Present · Jackson, MI, US
Direct regional marketing strategy across multiple hospitals and medical centers, aligning campaigns with organizational growth priorities.• Collaborate with system leadership, agency partners, and clinical teams to develop patient-focused messaging and creative assets.• Oversee paid advertising and digital content strategies to strengthen brand visibility and attract new patients.• Translate performance data into actionable insights that improve engagement and optimize media spend.
Education
Spring Arbor University
Bachelor of Arts - BA
2006 — 2010
Columbia Central High School
High School
2002 — 2006
Skills
- Leadership
- Community Outreach
- Community Development
- Advertising
- Social Networking
- Community Relations
- Social Media Marketing
- Event Planning
- Event Marketing
- Social Media
- Marketing
- Public Relations
- Management
- Time Management
- Nonprofits
- Fundraising
- Marketing Strategy
- Public Speaking
- Marketing Communications
- Newsletters
- Training
- Event Management
- Press Releases
- Sales
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