Jaylynn Francisco
Marketing Strategist | AI-Driven Insights | Project Management & Partnerships | Corporate Communications
- Role
- Global Marketing Manager at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jaylynn Francisco
I turn market insight, data, and project execution into clear business decisions and…
Experience
Global Marketing Manager
Sep 2025 — Present · Houston, TX, US
Responsible for the development and ownership of the global Differentiated Value Proposition (DVP), Customer Value Propositions (CVPs), ensuring all commercial offers remain market-relevant.Develop integrated marketing toolkits, messaging frameworks, and sales enablement assets across digital and in-field channels.Own AeroShell’s brand strategy and global communications, safeguarding brand consistency and increasing brand equity across all touchpoints. Oversee product labeling, digital brand usage, and distributor marketing compliance.Direct high-impact global events, sponsorships, and partnerships that expand brand influence and generate commercial opportunities. Define end-to-end event strategy across pre, during, and post-engagement journeys to maximize ROI. Manage agency partners for creative execution, digital content, PR, and campaign delivery.Enable frontline sales teams and distributor networks through commercial coaching, and value selling tools that deepen customer engagement and drive growth. Partner cross-functionally with Sales, Finance, Commercial Operations, Technical & OEM and Supply Chain to build compelling customer offers and market strategies.
Education
Ateneo de Manila University
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
2000 — 2004
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