Jayla Winston

About Jayla Winston

A graduate of The Wharton School at the University of Pennsylvania, I completed my B.S. in Economics with concentrations in Marketing and Legal Studies & Business Ethics. This allowed me to fuse both my passion for marketing and my passion for sports. While in college I was heavily involved in a community service organization (Alpha Kappa Alpha Sorority, Inc.), in addition to serving as a Coca-Cola Student Ambassador for RepNation. After graduation I was a Marketing Coordinator for a startup healthcare firm where I was able to learn and grow. I have worked for AMBSE (Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium) and the Denver Broncos, both in their partnership marketing/sponsorship activation departments, as well as being a CRM Coordinator for AEG Sports. I completed my Master\'s Degree from Georgetown University in Sports Industry Management. I worked for the Los Angeles Lakers as an Account Manager, Corporate Partnerships for 4 seasons. Most recently I worked at Hulu as an Associate Live and Licensed Marketing Manager. I now work for the Los Angeles Rams as a Senior Manager, Partnership Management.

Experience

1. Senior Manager, Partnership Management

   Los Angeles Rams

   May 2023 — Present · Los Angeles, CA, US

   Manage a dynamic portfolio of partner accounts, including founding level deals, and spearhead the execution of all media & entertainment partnerships-Accounts: Toyota, Microsoft, Gatorade, YouTube TV, Bank of America, Jack in the Box, Sleep Number, Illumination (Migration), Bandai Namco Entertainment (ONE PIECE), Mission Impossible Home Release, Evergood Sausages, Amazon Music, Wondery, Amazon Prime, Activision, Paramount+, LionsgateCollaborate with cross-functional teams (Rams Studios, Brand Strategy, Community, Partnership Strategy, Partnership Ops, Ticketing, Football Ops, etc.) to surpass contracted asset expectations, produce world-class partner events, develop compelling content strategy, and guarantee that all partnerships consistently exceed partners’ ROI and KPIsWork closely with the Partnership Sales & Strategy teams to secure renewals and drive incremental upsell by leveraging robust partner relationships Maintain proactive and regular communication across each partner account (external agencies and brand contacts) through scheduled meetings, meaningful touchpoints, and recap presentations to ensure alignment on initiatives and foster stronger relationships Contribute to departmental growth by actively collaborating with teammates to share best practices and champion the implementation of new, innovative ideas

Education

• The Wharton School

  Bachelor of Science in Economics, Marketing and Legal Studies & Business Ethics

  2011 — 2015

• Brookwood High School

  High School Diploma

  2007 — 2011

• Georgetown University

  Master of Professional Studies, Sports Industry Management

  2016 — 2018

Skills

• Account Reconciliation
• Marketing
• Analysis
• Research
• Quickbooks
• Databases
• Event Planning
• Customer Service
• Social Media
• Accounting
• Management
• Budgets
• Human Resources
• Leadership
• Data Analysis
• Public Speaking
• Microsoft Word
• Mi
• Microsoft Office
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint