Jay K.

About Jay K.

Marketing\' acts like caffeine in my life, ever keeping my warm spirit awake. It fans the passion in me to do something unique. For me,\'Communication\' acts like a refreshing soup that I enjoy in all its flavours. But what gives me even more joy is engaging with \'people\', which these two mediums allow me to do. As an experienced brand marketing and communication professional, I can vouch for this highly fulfilling experience. while I have exposure in advertising, media, retail, and brand management, but it\'s new-age media communication that gives me a competitive edge. For me, the new-age media isn\'t just about a dynamic platform of communication. I am determined to leverage its strength to facilitate digital commerce and contribute to the business growth. Thus, building an e-commerce platform for my current organisation from the ground up has been an enriching experience. Additionally, I have created a niche in guerrilla marketing, local store marketing (LSM), Channel Management, and experiential marketing (360-degree Omnichannel experience). My outcome-orientated approach ensures that brand and communication strategies are aligned well with the overall corporate strategy, thereby playing an integral role in the company\'s growth journey. Along the way, I\'ve honed my people skills, sharpened my focus on multi-cultural sensitivity, and operated with a mindset of positive return on investment. For me, the journey has just started.

Experience

1. Head of Marketing

   Meso Private Limited

   Jan 2023 — Present · Mumbai, IN

Education

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  Master of Business Administration - MBA, Marketing

  1997 — 1999

• Xaviers institute of communications

  Film & TV Production , Mass Communication/Media Studies

  1996 — 1997

• K.P.B Hinduja College of Commerce

  Bachelor's degree, Business/Commerce, General

  1991 — 1995

Skills

• Brand Management
• Marketing Strategy
• Marketing Communications
• Crm
• Marketing
• Advertising
• Competitive Analysis
• Strategic Planning
• Integrated Marketing
• Online Advertising
• New Business Development
• Management Consulting
• Social Media Marketing
• Event Management
• Digital Strategy
• Key Account Management
• Marketing Management
• Business Development
• Relationship Marketing
• Sem