Jay A.
Marketing & CX Solutions Leadership | Certified in AI & ML
- Role
- Director of Digital Experience Platforms at Sysco Labs
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jay A.
Results-driven technology leader with experience aligning enterprise architecture with business strategy. Proven track record in leading high-performing, cross-functional teams to deliver scalable data platforms and systems focusing on marketing, sales, customer experience (CX), and CRM. Specialized at harnessing insights from data and making them actionable to deliver measurable business impact through technology.
Experience
Director of Digital Experience Platforms
May 2025 — Present
Leading enterprise-scale data architecture and strategy initiatives that connect previously siloed digital experiences into a unified, insight-driven ecosystem. I focus on enabling real-time customer intelligence and personalization by integrating data flows across the stack and aligning product, engineering, analytics, and marketing teams around shared outcomes.Recent impact includes standardizing cookie compliance across all web properties, reducing data activation time by more than 50%, formulating architectural patterns for achieving 100% analytics instrumentation for new UI features, and establishing the foundation for advanced attribution modeling to improve marketing ROI. These initiatives accelerate decision-making across millions of customer transactions and position Sysco for the next generation of digital and AI-driven innovation.
Education
The University of Texas at Austin
Bachelor of Business Administration (BBA), Management Information Systems, General
Skills
- Data Warehousing
- Mysql
- Testing
- Sharepoint
- Db2
- Java
- Business Intelligence
- Javascript
- Data Modeling
- Xml
- Database Design
- Datastage
- Sql
- Service-Oriented Architecture (Soa)
- Agile Methodologies
- Business Objects Data Integrator
- Greenplum
- Microsoft Sql Server
- Leadership
- Requirements Gathering
- Adobe Analytics
- Hadoop
- Netezza
- Software Development
- Javaserver Pages (Jsp)
- Asp
- Solution Architecture
- Web Intelligence
- Requirements Analysis
- Software Development Life Cycle (Sdlc)
- Databases
- Adobe Experience Manager
- Crystal Reports
- Big Data
- Team Leadership
- Adobe Target
- Business Analysis
- Pl/Sql
- Software Project Management
- Java Enterprise Edition
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