Jay Schneider

About Jay Schneider

THE PROBLEM B2B digital is a struggle for so many- especially selecting digital platforms. Two-thirds want to re-platform, many suffer low adoption. Most fail because they lack an objective, comprehensive method for evaluation in a market flooded with biased vendor information and generic analyst reports that don\'t understand B2B complexity. MY UNIQUE POSITION I\'ve spent 15 years guiding B2B companies in platform selection and the last 7 building what doesn\'t exist anywhere else: Platform Genius™, the only reviewed platform evaluation system that maps customer requirements to vendor capabilities across 200+ use cases and requirements. WHAT I DO I\'m the founder of B2B-Squared, where we serve as a \'GPS for the Digital Roadmap\'. We don\'t build your platform or run your business—like a GPS, we help you- Navigate platform selection with data-driven intelligence - Avoid costly wrong turns and dead ends - Find the fastest, safest route to digital success - Recalculate when your requirements change THOUGHT LEADERSHIP & INDUSTRY IMPACT - Publisher & Editor, The Digital Roadmap Newsletter - The only newsletter for B2B Platform Intelligence, with executive and practitioner subscribers - Coach, B2B eCommerce Association - Builder of the B2B platform selection and other frameworks THE DIFFERENCE Unlike implementation agencies tied to specific platforms or analysts who\'ve never gotten their hands dirty, I provide unbiased, practitioner-driven guidance backed by proprietary data. I see (and guide) the complete journey—from strategy through platform selection, data management, and customer experience optimization. WHAT I\'M BUILDING We\'re building data and platforms for B2B\'s unique challenges- Platform Genius™ - Platform evaluation & selection - SKU Factory - Product data enrichment - Flywheel B2B - B2B marketing automation CONNECT WITH ME FOR Platform selection guidance Digital transformation road-mapping Industry insights and benchmarking Speaking engagements on B2B digital commerce j•••@b2b-squared.com Subscribe to The Digital Roadmap: b2b-squared.com/subscribe

Experience

1. Global Strategy Team

   B2b Ecommerce Association

   Feb 2024 — Present

   Work with rest of Global Leadership Team on strategy and execution of B2BEA content, events and education.

Education

• Wisconsin Lutheran College

  Bachelor of Business Administration (BBA)

Skills

• Web Content Management
• Email Marketing
• Online Advertising
• Creative Direction
• Sem
• Publishing
• Lead Generation
• Marketing
• Account Management
• Sales
• Advertising
• Magazines
• Business Development
• Digital Marketing
• E-Commerce
• SEO Marketing
• SEO
• New Business Development
• Online Marketing
• Sales Management
• Advertising Sales
• Web Analytics
• Integrated Marketing
• Public Relations
• Marketing Strategy
• Social Media
• B2b
• Direct Marketing
• Management
• Social Media Marketing
• Product Development
• B2b Marketing
• Emedia Sales
• Trade Shows
• Leadership
• Strategic Partnerships
• Marketing Communications
• Strategic Planning
• Digital Media