Jay Harris

About Jay Harris

BRAND COMMUNICATIONS EXECUTIVE, OPERATIONS & REMOTE TEAM MANAGER, AND MARKETING AGENCY CREATIVE LEADER for market-leading brands delivering marketshare growth. A strategic mindset complemented by extensive operating experience managing regional, remote, national and global teams. Skilled at identifying innovative product/service positioning opportunities and developing creative go-to-market strategies powered by branded customer experiences across eCommerce, digital and traditional channels.Experienced at facilitating agencies and organizations with regional and global teams using a “Creative Collaboration” leadership-style.SPECIALTIES:GENERAL MANAGEMENT• Operations, Marketing & Creative Team Leadership (Agency/Corporate/Remote)• Organizational Development & Training• Process & Metrics • P&L & ROIDIGITAL STRATEGY• Brand Strategy & DNA (Genius/Why/Purpose)• Brand Portfolio & Product Innovation• Competitor Analysis & VOC• Search Engine Marketing & SEODIGITAL MARKETING & BRAND COMMUNICATIONS• Brand Experience, Customer & User Experience (BX/CX/UX)• Global Launches & Virtual Team Management• Integrated Digital Campaigns & Comprehensive Web Oversight• Product Management & Lifecycle

Experience

1. Director of Marketing

   Creative Composites Group

   Jan 2021 — Present · Dayton, OH, US

   Responsible for sales and marketing integration, digital and content marketing, product management and MarCom. I manage an internal marketing team and several agencies to help promote structural FRP composites for infrastructure. Areas of focus include: Product Lifecycle, Brand Strategy, Digital BrandX, Web UX & UI, SEO, In-bound Marketing (HubSpot), Digital Analytics & Reporting, Trade Shows, PPC, Social and Media Relations for this leader in engineered FRP technology and manufacturing.

Education

• Columbus College of Art & Design

  Bachelor's Degree, Advertising & Graphic Design

Skills

• Logo Design
• Advertising
• Website Development
• Online Advertising
• Brand Implementation
• B2b Marketing
• Copywriting
• Corporate Communications
• Web Design
• Public Speaking
• Sem
• Social Media Marketing
• Fmcg
• SEO
• B2b
• Direct Marketing
• Coaching
• Business-to-Business (B2b)
• Marketing Communications
• Marketing
• Strategic Planning
• Brand Architecture
• Brand Management
• Marketing Strategy
• Project Management
• Graphic Design
• Account Management
• Sustainability Reporting
• Branding & Identity
• Digital Marketing
• Sustainability
• Social Media
• Strategy
• Brand Development
• Email Marketing
• Retail Branding
• Strategic Communications
• Integrated Marketing
• Public Relations
• Internal Communications