Jayesh Thakur
Product Manager Credit Cards | Product Strategy, Portfolio Management
- Role
- Product Manager Credit Cards at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Product Manager Credit Cards
May 2022 — Present · Mumbai, IN
Owned and managed budgeting, forecasting, and tracking for the FIRST Millennia credit card portfolio, delivering accurate PowerPoint and Excel business reports across daily, monthly, quarterly, and yearly cycles. • Conducted in-depth acquisition analytics for the FIRST Millennia credit card, leveraging sourcing channels and offer data to inform strategic decisions. Spearheaded the acquisition of the FIRST Digital UPI Credit Card, add-on and image card expanding millennial customer base by 33% of NCA. • Orchestrated end-to-end execution of marketing campaigns, including communication creation, fulfillment, and analysis. Developed data-driven campaigns aligned with topical themes and cohort-based tactics to drive acquisition• Focused on leveraging CC Authorization, OVL, CLI, and Upgrades to drive revenue growth. • As the millennial segment\'s service SPOC, resolved critical escalations (RBI, MD, regulatory, social media) with a 89% first-contact resolution rate exceeding customer satisfaction expectations. • Developed empowerment grid & educational series to reduce escalations and support a customer-centric approach.• Received the ACE award in the Customer Delight category for consistently prioritizing customer FIRST Approach in Credit Card Department.• Managed inventory, including card plastics and welcome kits, created marketing collaterals (welcome kits, mailers, website changes, blogs), and designed marketing creatives (new welcome kits, mailers, add-on and image card kits, product information pages) to enhance the visibility of the FIRST Millennia segment across the customer segment. • Compiled an employee process note and FAQ document, providing a one-stop solution for all employee queries. Identified and resolved gaps in the employee offer base, leading to a decrease in drop-offs and an increase in acquisitions. • Streamlined the manual offer creation process to enhance the employee experience.
Education
Jamnalal Bajaj Institute of Management Studies
MMS ( MBA )
2020 — 2022
Sardar Patel College of Engineering (SPCE),Mumbai
Bachelor of Technology - BTech
2015 — 2019
Jai hind highschool,Dhule
SSC
2007 — 2013
JAI HIND ET'S ZULAL BHILAJIRAO PATIL COLLEGE, DHULE.
HSC
2013 — 2015
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