Jayesh Verma

About Jayesh Verma

As a growth marketing leader with over 8 years of experience, I specialize in building and scaling full-funnel strategies that drive measurable business impact. Currently serving as an Associate Director of Growth Marketing, I help organizations accelerate user acquisition, increase retention, and maximize ROI across digital channels.My approach blends creativity with analytics — from crafting high-performing paid campaigns and optimizing user journeys, to A/B testing, conversion rate optimization (CRO), and lifecycle marketing. I’ve led cross-functional teams, managed multi-million dollar budgets, and collaborated closely with product, sales, and data teams to align marketing efforts with business goals. What I bring to the table-Performance marketing strategy across Meta, Google, LinkedIn, and programmatic-Funnel optimization from awareness to retention-Data-driven experimentation and rapid iteration-Deep experience in B2B/B2C, SaaS, and eCommerce-Leadership in team development and marketing ops efficiencyWhether launching new products, scaling customer acquisition, or unlocking untapped revenue opportunities, I thrive on turning challenges into sustainable growth.Let’s connect — I’m always open to conversations about growth, digital innovation, and marketing leadership.

Experience

1. Associate Director - Growth Marketing

   Purplle.com

   Jan 2025 — Present · Mumbai, IN

   Leading digital marketing strategy and execution for 6 private label brands under the Purplle umbrella- Managing a marketing budget of ₹5 Cr+ to drive visibility, sales, and market share for private label products- Driving geographical expansion by identifying high-potential regions and customizing go-to-market strategies for new product launches- Spearheading initiatives to increase private label contribution to overall revenue through targeted growth campaigns- Analyzing and optimizing marketing funnels, leveraging data and insights to identify high-impact opportunities and improve conversion rates- Managing and mentoring a team of marketing professionals, fostering a data-driven culture and high-performance mindset- Defining and tracking key performance metrics (KPIs) for growth marketing initiatives, providing regular reporting and actionable recommendations to executive leadership- Spearheading A/B testing and experimentation frameworks to validate hypotheses and scale successful strategies- Identifying and evaluating new growth channels and partnerships, balancing short-term wins with long-term brand equity- Collaborating cross-functionally with brand managers, product teams, and creative stakeholders to ensure alignment on performance goals and brand messaging.

Education

• GLA University

  Bachelor of Technology - BTech, Mechanical Engineering

  2012 — 2016