Jayesh Thakkar

About Jayesh Thakkar

In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.\"– Annette FranzWith over 15 years of experience spanning two decades in creative media and 22 years in the BFSI industry, I believe that exceptional customer experience is key to product differentiation. My career is defined by a commitment to creating user-centric solutions that drive success.My expertise lies in transforming complex challenges into intuitive designs and leading strategic initiatives across various industries. My approach blends design thinking with business strategy to deliver innovative and impactful solutions.I specialise in crafting and executing UX strategies that elevate customer experiences and align with business objectives. My work involves designing seamless, cross-device interactions and ensuring brand consistency across all platforms. By leveraging data and setting KPIs, I continuously refine strategies to drive measurable improvements, focusing on stakeholder engagement, process optimisation, and integrating advanced technologies like AI to boost customer engagement.Staying ahead of design trends and technologies is a personal passion. Drawing inspiration from diverse experiences, I bring a unique perspective to my work. Outside of my professional life, I enjoy reading, exploring, and capturing nature through my lens.Let’s Connect:Feel free to reach out at t••••••••@yahoo.com or call me at +91 Let’s create something extraordinary together.

Experience

1. Vice President Customer Experience (Ux Ui)

   Axis Bank

   Jan 2022 — Present · Mumbai, IN

   Lead the development and implementation of a customer-centric UX strategy for lending products, driving a 20% increase in loan application completions and ensuring 100% regulatory compliance.Champion user research and insights gathering to identify key customer pain points, resulting in a 15% reduction in loan application drop-offs and enhanced user satisfaction.Direct the design of intuitive interfaces for web and mobile platforms, streamlining user experiences and boosting conversion rates.Collaborate closely with product managers, developers, and marketing teams to align on business objectives, facilitate workshops, and effectively communicate design strategies to senior management.Orchestrate usability testing and leverage analytics to refine designs, significantly improving task success rates and reducing drop-off rates by 20%.Mentor the UX design team, fostering innovation and driving a 15% increase in engagement and adoption of the mobile lending platform through AI-driven personalisation.

Education

• EDIT Institute, Mumbai

  Diploma

  1996 — 1998

• Mordern High School

  S.S.C

  1989 — 1990

• Arena Multimedia, Mumbai

  Diploma

  2001 — 2001

• Lala Lajpat Rai College of Commerce & Economics

  H.S.C.

  1991 — 1993

• Citimac - CIT Institute of Mass Communication & Media Research

  Diploma

  2003 — 2004

• Human Factors International (HFI)

  Certification

  2007 — 2007