Jayesh Panigrahi

About Jayesh Panigrahi

I am a GTM Systems Builder specializing in designing the operating models that turn product narrative, market signals, and RevOps structure into predictable pipeline.My focus is NOT on \"running campaigns,\" I focus on engineering the engine. My background spans Market Intelligence → Product Marketing → Full-Funnel GTM Architecture, allowing me to diagnose non-repeatable growth processes and replace them with automated, scalable frameworks.I hold dual master’s degrees (MBA & MS in Marketing Analytics) and bring experience building growth infrastructure for AI and B2B SaaS companies.My approach is simple but rigorous: I engineer the 4Rs of Growth into a repeatable system.Right People: I use Clay & Enrichment stacks to isolate high-intent ICPs, not just generic lists.Right Message: I deploy Product Marketing & AI Agents to craft contextual narratives, not spam.Right Channel: I architect Outbound & Inbound flows (Dripify, LinkedIn, Content) to meet buyers where they are.Right Time: I build Signal-Based triggers (hiring, funding, tech stack changes) to ensure relevance.Always happy to connect and trade ideas on GTM Systems, RevOps Architecture, and AI-driven growth.

Experience

1. Growth Marketing Manager

   Incubyte

   Aug 2025 — Present

   Lead rebrand from software dev shop to AI engineering firm; new narrative, site IA, and visual language.Architecting and building a Go-To-Market (GTM) Engine from the ground up — designing strategies that span the full funnel from awareness to conversion for a B2B SaaS audience.Independently led end-to-end marketing strategy for Incubite’s participation in the HLTH Conference 2025, including landing page creation, managing design and development, and executing multi-channel outreach.Built and ran targeted outreach campaigns using Clay for enrichment and Dripify for sequencing — resulting in 40+ qualified leads and a repeatable playbook for future events.Diagnosed and improved foundational marketing infrastructure, including Google Analytics integration and content localization to better align with the U.S. market.Designing an AI-powered marketing operating system composed of 8 specialized agents (research, messaging, briefing, production, QA, outbound, performance) to convert internal knowledge and market signals into repeatable content, outbound assets, and decision-driving insights.Led press release strategy and distribution, achieving national-level visibility across AP News, Yahoo, FOX, CBS, NBC affiliates, and 70+ outlets, strengthening Incubite’s brand authority in AI-driven health tech Secured cross-industry recognition and SEO wins, with coverage indexed by Bloomberg, Crunchbase, and MuckRack, enhancing long-term discoverability and credibility

Education

• Indian Institute of Management Sirmaur

  Master of Business Administration - MBA

• Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla

  Electrical engineering

  2014 — 2018

• Purdue University Daniels School of Business

  Master of Science - MS, Marketing

• Indian Institute of Management Sirmaur

  Master of Business Administration - MBA

  2020 — 2022