Jay Epton
Senior Director, Global Reseller and Distribution @Jamf
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WORK HISTORY
Senior Director, Global Reseller and Distribution @Jamf
Global GTM Lead for Distribution and Resell at Jamf, building new distributors across regions, countries and segments to reduce cost of sale, grow partner-sourced ARR and raise Jamf’s market presence. Led the resell strategy to mature engagement with strategic partners by increasing executive alignment, improving Jamf sales pipeline predictability, unlocking partner profitability, and delivering coordinated marketing and sales initiatives that drove net‑new customer acquisition.
EDUCATION
Vision West Nottinghamshire College
BTEC National in Computer Studies, Computing
SKILLS
ABOUT JAY EPTON
Strategic channel and partner leader with over 30 years of experience architecting and scaling global distribution ecosystems. I specialise in empowering Partners to build GTM propositions, success in productivity solutions, security and cloud solutions - driving measurable growth by aligning go-to-market strategies with trusted, professional branding. My strength lies at the intersection of big-picture vision and operational rigour—fusing creative ideation with disciplined execution to deliver sustainable, scalable outcomes.Throughout my career, I’ve:Designed and launched partner programs, distribution as well as partner engagements that accelerated pipeline development, boosted partner satisfaction, and increased revenue across EMEA, APAC, and the Americas.Coached and enabled global channel sales managers to elevate partner engagement standards, ensuring accountability and driving consistent, data-driven performance.Collaborated with leading systems integrators and partners to align on QBR objectives, optimise sales motions, and embed funded headcount models for maximum impact.Led rebranding and market positioning initiatives for new ventures—crafting names, messaging, and go-to-market plans that resonate with SMB audiences while reinforcing credibility and innovation.Orchestrated cross-functional teams to deliver on SMART goals, from refining distribution strategies with regional leaders to executing on-the-ground enablement workshops.I thrive in complex, matrixed environments where collaboration, accountability, and data-driven decisions are nonnegotiable. If you’re looking to build a partner-first, scalable business with proven channel leadership, let’s connect.
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