Jaye Mayeu
- Role
- Director of Integrated Marketing at Collibra
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Jaye Mayeu
I\'ve spent 15+ years doing one thing with intention: mastering demand generation one…
Experience
Director of Integrated Marketing
Mar 2024 — Present · Raleigh, NC, US
Integrated Media Strategy: Deliver growth across all paid and non-paid digital channels (SEM, Paid Social, Display, and Programmatic).Deliver Account-Based Marketing (ABM) Media: Execute highly targeted advertising and orchestration for high-value accounts, aligning media spend with specific sales-selected targets. Fuel Pipeline Creation, Expansion, and Acceleration: Deploy multi-channel campaigns for new high-intent leads, execute \"expand\" media for cross-sell, and implement mid-funnel retargeting to increase deal velocity.Drive SEO/AEO Strategy and High-Performance Content: Direct the organic search roadmap and produce high-conversion digital assets and webinars to drive sustainable, non-paid traffic.Increase Efficient Lead Acquisition: Optimize bidding and targeting across digital platforms to capture high-intent demand while maintaining a healthy Customer Acquisition Cost (CAC).Accelerate Conversion: Test and iterate on user journeys and digital touchpoints to maximize the volume of qualified pipeline from all traffic sources.
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