Jay Drobbin

About Jay Drobbin

Strategic, data‑driven marketing and employee‑engagement leader with 25+ years of experience across wealth management, retirement, financial wellness, healthcare, and employee benefits. I specialize in employer‑based education and omni‑channel engagement strategies that prompt employees to take meaningful action—whether that means scheduling advisor appointments, improving behaviors, or being equipped to take action on their own. Deep expertise in translating complex wellness concepts into clear content that resonates with employees, advisors, consultants, and employer partners. A strong understanding of the unique needs of enterprise employers and their workforces and the importance of providing individuals with access to education that can help them achieve their financial wellness goals prior to and during retirement. Marketing Strategy | B2B, B2C and B2B2C Marketing | Product Marketing | Digital Marketing | Participant Engagement | Customer Journey and Experience | Technology Product and Solution Marketing | Investment Marketing| Organizational Communication | Internal Communication | Leadership | Employee Engagement & Culture | Mentoring & Coaching

Experience

1. Marketing Director

   Alight Solutions

   Jan 2021 — Present

   As Marketing Director, I lead strategy, manage a team and collaborate with cross-functional leaders to drive product and B2B marketing, and B2B2C engagement through the development, deployment and optimization of multichannel campaigns and materials. My role includes managing a team of senior marketers, making personnel decisions, developing and managing budgets, leading marketing and communications strategy and marketing operations and vendor relationships and focusing on driving revenue while managing expenses.

Education

• University of Phoenix

  MBA, Business Administration

• Central Connecticut State University

  Bachelor of Arts - BA, Communications - Public Relations - Interpersonal Communications

Skills

• Advertising
• Communications Strategy
• Direct Marketing
• Corporate Communications
• Public Speaking
• Sales Support
• Strategic Communications
• Integrated Marketing
• Product Marketing
• Employee Benefits
• Marketing Communications
• Electronic Communications
• Internal Communications
• Marketing
• Leadership
• Vendor Management