Jaydip Dhameliya

WORK HISTORY

EDUCATION

ABOUT JAYDIP DHAMELIYA

App Store Optimization (ASO) Specialist with 4 years of experience in driving growth for iOS and Android apps. Expertise in optimizing app visibility through in-depth keyword research, strategic keyword targeting, competitive analysis, and performance-driven strategies. Specialized in conversion rate optimization (CRO), applying creative strategies and data-driven insights to continually form, test and refine hypotheses that increase conversion rates, improve campaign performance, and drive overall acquisition growth. Focuses on optimizing user engagement and retention through A/B testing, behavioral insights, and iterative improvements to increase LTV and sustain long-term growth. Focused on Google Ads for app marketing, increasing user acquisition and maximizing ROAS through Universal App Campaigns (UAC) & ROAS Campaigns. Experienced in optimizing targeting, bidding strategies and budget management, using data-driven insights to improve installs, in-app engagement, and conversions. Proven track record of increasing organic installs and improving campaign performance through the use of effective optimization techniques. I started my journey in SEO, optimizing websites to improve search rankings and increase organic traffic. As the digital landscapes evolved, I moved to App Marketing & ASO where I now focus on helping apps gain visibility, acquire users and scale sustainably. With 5.5 years of overall experience in digital marketing, I bring a well-rounded approach to driving growth and success. Looking to grow your app with the right marketing strategies? Let’s connect! Always happy to discuss ASO, UA, ROAS campaigns, sustainable growth strategies and new opportunities.