Jay dela Cruz
Director of Community Engagement at NBC Bay Area
- Role
- Director of Community Engagement at Nbc Bay Area
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jay dela Cruz
Director of Community Engagement for NBC Bay Area, connecting our station with communities across the Bay Area through impactful programs and storytelling. I also work closely with Telemundo 48 and NBC Sports Bay Area/California to extend our reach and build meaningful partnerships across diverse audiences.With 25+ years in media, PR, and event strategy, I’ve built campaigns that inspire action and deliver results – whether it’s Olympics, Super Bowl, World Cup, or NBA on NBC activations, or NBCU tentpole initiatives like Clear the Shelters, Nourishing Neighbors, Supporting Our Schools, and Local Impact Grants.I work hand-in-hand with many cultural organizations that reflect the Bay Area’s diversity, ensuring our events and partnerships celebrate the communities we serve. Passionate about moving the community forward by building partnerships, championing inclusion, and creating programs that make a lasting impact.Focus Areas: Community Engagement | Strategic Partnerships | Storytelling & Media Relations | Event Strategy & ActivationsAlways looking to connect with community leaders, partners, and changemakers who share a passion for impact.
Experience
Director of Community Engagement
Dec 2021 — Present · San Francisco, CA, US
As a dynamic and results-oriented Director at NBC Bay Area, I am committed to fostering impactful connections within the diverse and vibrant Bay Area community. With a solid foundation in public relations and extensive experience in event management, I bring a unique blend of strategic vision and hands-on expertise to drive meaningful initiatives.** Community Leadership:**- Inclusive Relationship Cultivator: Establish and nurture inclusive and diverse relationships with key stakeholders, community leaders, and change-makers- Strategic Community Planning: Develop and implement comprehensive community plans aligning with station priorities to amplify brand awareness- Grassroots Engagement: Build robust ties with grassroots organizations and advocacy groups while managing fruitful non-profit partnerships- Tent Pole Initiative Leadership: Spearhead station tent pole initiatives, meticulously managing internal event calendars and vetting external invitations to ensure alignment with organizational goals.** Event Management:**- Strategic Event Planning: Plan, support, and execute a diverse range of community events, parades, festivals, and station initiatives with meticulous attention to detail- Logistics Mastery: Oversee end-to-end logistics for high-profile events, including \"Supporting Our Schools,\"\"Clear the Shelters,\" and \"Nourishing Neighbors.\"** Strategic Communications:**- Crafting Compelling Messaging: Develop and implement strategic messaging and communication plans for key station announcements, ensuring consistency and resonance- Media Relations Maestro: Skillfully prepare and issue press releases, media advisories, and external messaging to enhance station visibility- Executive Representation: Create comprehensive briefings for external appearances by executives and talents, representing the station with poise and professionalism at key events.
Education
San Francisco State University
Marketing
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