Jaydeep Kashid
Marketing Manager at Phoenix Marketcity, Pune
- Role
- Marketing Manager at Phoenix Marketcity Kurla
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Jaydeep Kashid
A Marketing Professional with 9 + years of work experience in Retail, Telecom and Ad industry. Core Competencies: Brand Management, Marketing Communication, PR, Events, Strategic tie ups, Media Buying & Selling, Marketing Calendar & Budget planning, Digital/Social Media management, SOH & sponsorship revenue generation.
Experience
Marketing Manager
Mar 2014 — Present · Pune, IN
Communication & Brand Management: Strategizing brand positioning & Identity of the Malls to meet the business interest & vision. Ensuring education & implementation of brand guidelines at the Mall. Handling 360 degree communication. Media buying. End to end campaign conceptualization and implementation. Creative briefings to ad agency. Dealing with online agency for digital publicity through various social activities, website upgradation and change over. Execution of BTL activities with help of team members- Budgets: Structuring marketing budgets for yearlong Marketing Calendar- Revenue: Oversee space selling business vertical to add income to company’s bottom line- Events: Organizing larger than life events and promotions which enhance customer experience and add value to the brand equity- Retailer Support: Handling 300+ retailers’ queries regarding their marketing issues and other business related issues to elevate their business revenue- Vendor Management: Vendor management, cost negotiations, work execution, cost and quality audits, vendor payments.Major Achievements- Changed Mall branding and promotional signage level to more premium level which has helped Mall to improvise and sustain its up market brand image- Closed sponsorships more Rs. 40 lac with internal & external brands like Club Mahindra, Priority Holiday, Malabar Gold, Pure Gold and many more for internal events- Contributed Rs. 2.50 Crs SOH income to Mall’s bottom line with limited branding inventory and promotion space- Strategic tie-ups with HOG group, Expat Clubs, Golf Clubs and few Evangelist groups for exclusive events with HNIs.
Education
Symbiosis College
B.Com; Arts & Commerce
2003 — 2007
Indira College of Engineering & Management, Pune University
MBA, Marketing
2008 — 2010
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