Jay Crowson
Industry Partner
- Role
- Senior Vice President Client Management at Acxiom
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Jay Crowson
Jay serves as Industry Partner for Financial Services, Insurance and Health. Jay is responsible for supporting clients and growth in these market sectors. In this client-facing role, Jay provides leadership for all areas of the business supporting client engagement, growth and strategic initiatives. Jay is a results oriented marketing and business development executive with over 25 years experience leading client engagements and teams to develop audience based marketing solutions that deliver financial performance for clients. These solutions are leveraging the intersection of data, analytics, and technology to build customer experiences that result in long-lasting, profitable relationships.Jay began his career at Acxiom, serving in a variety of roles include Industry and Enterprise sales leadership where he specialized in marketing and technology solutions for the Investment Services, Banking, and Communications Industries. From 20••••09, Jay served as Vice President/Vertical Revenue Leader at Merkle, the nation’s largest privately-held agency, showcased his proficiency in new business development and leadership of vertical business development teams. During his 7-year tenure at Merkle, Jay played a key role in providing world-class solutions to Fortune companies, emphasizing the understanding of data, leveraging technology, and creating superior customer experiences. Jay holds a Bachelor of Science in Business Administration Sam M. Walton School of Business at the University of Arkansas. Jay lives in Little Rock, Arkansas with his wife, and two children.
Experience
Senior Vice President Client Management
Sep 2019 — Present
Education
University of Arkansas
Business, Finance/Insurance
1991 — 1995
Skills
- Analytics
- Account Management
- New Business Development
- Direct Sales
- B2b
- Direct Marketing
- Marketing
- Business Intelligence
- Email Marketing
- Crm
- Business-to-Business (B2b)
- Multi-Channel Marketing
- Marketing Strategy
- Selling
- Sales Process
- Segmentation
- Sales
- Salesforce.com
- Strategy
- Business Development
- Digital Marketing
- Lead Generation
- Customer Acquisition
- Saas
- Solution Selling
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