Jason Calabrese

About Jason Calabrese

With over 15 years of experience in marketing activation, experiential campaigns, and brand strategy, Jason has consistently enhanced brand loyalty and consumer engagement across industries. His visionary leadership, coupled with a track record of assembling and managing high-performing teams, has enabled him to achieve exceptional results in complex, competitive markets.Career Highlights:+ Strategic Marketing Leadership: As Senior Marketing Activation Manager at Pernod Ricard, Jason spearheaded initiatives that boosted brand performance, including a 34.4% year-on-year value growth for Campo Viejo and a 23% value increase for Del Maguey Mezcal.+ Consumer Engagement Expertise: Directed Verizon’s NFL sponsorship activations across 15 stadiums, surpassing engagement goals by 21% through innovative fan experiences.+ Revenue and Market Share Growth: Successfully led a hybrid sales and marketing team at Jägermeister to outpace market performance with a 14.6% sales increase.+ Award-Winning Campaigns: Designed and executed impactful campaigns, such as the national Johnnie Walker House of Walker experience, which became a standard for branded experiential marketing.Core Competencies:+ Integrated Marketing Strategies+ Experiential and Sponsorship Activations+ Brand Development and Innovation+ Cross-Functional Team Leadership+ Data-Driven Decision Making+ Stakeholder Engagement and CommunicationJason’s expertise extends to fostering high-impact collaborations, developing actionable insights from data analytics, and delivering transformative customer experiences. His passion for blending creativity with strategic execution continues to elevate brand presence and unlock new market opportunities.Jason holds a Bachelor of Science in Business Administration with a Marketing concentration from Ithaca College. He is based in Caldwell, NJ, and when he\'s not crafting experiences, you can find him coaching baseball, playing the guitar and cooking for family & friends.

Experience

1. Trade Marketing - Venues, Mobile Units & Capex

   Anheuser-Busch

   Jun 2025 — Present · New York, NY, US

Education

• Ithaca College

  Bachelor of Science, Business Administration - Marketing

  1998 — 2002

Skills

• Trade Shows
• Social Media Marketing
• Sports Marketing
• Event Management
• Advertising
• Marketing Management
• Relationship Marketing
• Brand Management
• Marketing Strategy
• Marketing
• Integrated Marketing
• Public Relations
• Event Planning
• Strategy
• Socail Media
• Sponsorship
• Management
• Sales
• Sales Promotion
• Account Management
• Marketing Communications