Jay Busselle

About Jay Busselle

Ever feel like you’re creating more content but building less trust?Like your brand is visible, but not chosen?I help promo, print, and apparel companies stop blending in and start resonating.I’ve spent more than 30 years inside the branded merchandise and apparel decoration industry, starting as a printer and creative, then evolving into a marketing director, strategist, trainer, and brand guide. I’ve seen what worked, what changed, and what’s quietly broken.Here’s the shift most businesses miss.Your audience doesn’t need more content. They need clarity, relevance, and emotional connection. Polished posts don’t build trust. Alignment does.I’m the founder of FLEXpoint and creator of the FLEXpoint Framework, a practical system that helps business owners, sales reps, and marketing leaders express what makes them different in a way people actually feel.FLEXpoint stands for:Focus. Who you are really for.Language. How you say it so it lands.Emotion. Why people care.Xperience. How it shows up consistently.I don’t just teach this work in theory.As a co-founder of the Branded Merch Network, I get to apply these FLEXpoint principles in real time by helping brands shift from broadcasting content to earning trust, participation, and recognition inside an active industry community.I work with promo, print, and apparel companies who are tired of sounding generic, competing on price, or relying on tactics that no longer convert. Together, we sharpen positioning, clarify messaging, and turn brand confusion into confidence.The outcome:Clear differentiation. Stronger trust. Better conversations. And buyers who recognize your value before you ever pitch.If you’re looking for help with brand relevance, differentiation, or LinkedIn strategy, or if you need a guest speaker for a podcast, webinar, or event, let’s talk.DM me here on LinkedIn or email j•••@goflexpoint.comAnd yes, the tacos They’re not a gimmick. They’re a reminder that memorable brands feel human, joyful, and easy to recognize. Tacos are containers of greatness. So are great brands.

Experience

1. Co-founder

   Branded Merch Network

   Dec 2022 — Present

   Branded merch has always been about more than just products. For me, it’s about people, ideas, and the power of community. That’s what sparked the creation of the Branded Merch Network, an independent, platform built to amplify voices across promo, print, and apparel. We\'re not a membership group or pay-to-play circle. We\'re a gathering place for creators, marketers, and makers who believe in doing merch better. Through our Why It Matters video series and the Sustainable Merch Summit, we’re spotlighting real conversations, real challenges, and the real people pushing this industry

Education

• Universidad del Caribe, Dominican Republic

  2 year study abroad providing service., Dominican culture, Spanish language

  1986 — 1988

• University of Park City, Snowbird & Alta Ski Resorts

  I earned a BS in GS, Bachelor of Ski Communications

  1981 — 1986

• East High School

  Graduation Diploma, Graphics, Soccer, Hockey

  1980 — 1984

Skills

• Public Relations
• Business Strategy
• Graphic Design
• Branding & Identity
• Sales
• Brand Management
• Marketing Strategy
• Graphics Software
• Web Design
• Corporate Gifts
• Selling
• Creative Direction
• Social Media Marketing
• Sales Presentations
• Social Networking
• Management
• Email Marketing
• Project Management
• Art Direction
• Entrepreneurship
• Direct Marketing
• Training
• Social Media
• Trade Shows
• Public Speaking
• Business Development
• Communication Skills
• Event Management
• Product Development
• Graphics
• Digital Media
• Promotions
• Digital Printing
• Brand Development
• Advertising
• Lead Generation
• Sales Process
• Online Marketing
• Marketing
• Corel Draw