Jayati Vats
Marketing Manager, ICICI Bank | Symbiosis Institute of Media and Communication
- Role
- Marketing Manager at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jayati Vats
A result-driven Marketer with 3+ years in BFSI & lifestyle. I currently work at the…
Experience
Marketing Manager
Jun 2023 — Present · Mumbai, IN
Developing and executing Omni-channel (Email, WhatsApp) CRM strategybasis A/B testing- Analysing sales data to identify communication and branding scope- Stakeholder management with key accounts and vendors to enhance business opportunities- Drove end-to-end BTL marketing for a webinar conducted for NRI customersof Middle East and Canada resulting in registrations- Created 25+ mailers for New Customer Acquisition with an average open rate of 9%- Minimised physical SKUs by digitising Savings Account Welcome Kit- Strategised and executed campus events at Tier 1 colleges which led to 60% increase in Account sourcing- Planned and implemented GTM strategy for Family Banking proposition across customer segments.
Education
Carmel Convent School, New Delhi
Humanities
2003 — 2017
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration - MBA, Communication Management
2021 — 2023
Amity University
Bachelor's degree, Sociology
2017 — 2020
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