Jayati P.
Digital Strategist @AutoTrader.ca
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WORK HISTORY
Digital Strategist @AutoTrader.ca
Toronto, ON, CA
Planning, developing, managing ad campaigns on PPC, Social, Display, Geofencing, YouTube and Programmatic for North American automobile dealerships. • Executing in-depth optimization of campaigns across platforms and conducting regular account analysis for key improvement areas and actionable insights. • Managed the development of marketing strategies, including overseeing budgets, assigning resources, collecting assets, obtaining approvals, and coordinating communications. • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
EDUCATION
Centennial College
Post Graduate, Public Relations & Corporate Communications
Punjab Technical University
Bachelor of Science - BS, Mass Communications, Advertising & Journalism
Centennial College
Post Graduate, Marketing Management
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