Jayati Bhardwaj
- Role
- Product Lead at Times Internet
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Jayati Bhardwaj
When it comes to building products and ensuring growth, there are two things that fascinate me the most: First, how irrational the logic of consumers is - subject to a million chemical reactions in the brain. Second, designing a product that provides enough value to maintain users\' interest. So at the end of the day, a PM is optimizing for an experience that is both rational and irrational! I\'m currently building a fashion startup making personal styling accessible to everyone. I have worked in multiple Product and Strategy roles. Most recently I was working at Sharechat as the PM for the Data Management Platform and ensure high on-target reach for advertisers. Additionally, I am a solo traveler and an environmentalist who enjoys spending time in nature and meditating.
Experience
Product Lead
Mar 2024 — Present · Noida, IN
Improved Revenue by 20% through strategic product initiatives and data optimization.Developed AI-based tools like Lookalike models and a Likelihood Dashboard to enhance CTR and campaign conversions.Ideated and Launched an Automated Affiliate Campaign Solution, boosting demand and generating an additional ₹1.6 crores annually.Led a Team of 3 Product and Data Operations Managers, fostering collaboration and productivity.Enhanced Data Accuracy and Quality, leading to better insights and decision-making.
Education
Indian Institute of Technology, Kharagpur
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