Jayarajan M
Loyalty & CRM Professional with Airline Industry experience
- Role
- Program Manager at Air India Limited
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Jayarajan M
Five plus years experience as Senior Officer –Customer Relationship Management & Loyalty Program, Oman Air- Part of Revenue Based Loyalty Program implementation team for Oman Air - Part of Oracle CX implementation team for Oman Air covering end to end customer experience from travel planning to post travel feedback- Experience in managing the Loyalty Management System for Oman Air- Experience in managing various promotional campaigns using channels like Website, Mobile app, social media, Push Notifications, and email- Experience in coordinating with various vendors in implementing IT solutions for Airline Loyalty Program- Experience in preparing statistical reports for Loyalty ProgramKey Skills & Domain KnowledgeLoyalty Program- Implementation of business rules in Loyalty Management System, website & Mobile app- Defining and tracking of KPI for Loyalty Program- Integration of Loyalty Program with partner systems- Manage website, mobile app, social media channels for Loyalty Program- Preparation of Analytical Reports and data visualizations for Loyalty Program - Manage Marketing Campaigns for Loyalty Programs - Business Process Documentation- Technical Documentation- RFP preparation and Vendor Evaluation CRM & Digital Marketing- Execution of multi-channel marketing campaigns - Planning, preparation, execution, and tracking of campaigns using email, web, and mobile app channels- Customer segmentation for targeted campaigns- Preparation of HTML for campaigns, personalization of contents- Search Engine Optimization for websites- RFP preparation and Vendor Evaluation - Managing Social Media Contests
Experience
Program Manager
Mar 2023 — Present
Education
Government Engineering College, Thrissur
B.Tech
Farook College
Pre Degree
Skills
- Software Development
- Scope Management
- Intranet Portals
- Software Project Management
- Crm
- Pre-Sales
- Customer Loyalty Management
- Web Services
- Project Management
- Agile Methodologies
- Management
- Intranet
- Sdlc
- Solution Architecture
- Business Process Design
- Scope
- Java Enterprise Edition
- Business Workflows
- Business Analysis
- Web Applications
- E-Commerce
- Oracle
- Requirements Analysis
- Enterprise Portals
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