Jayarajan M

Loyalty & CRM Professional with Airline Industry experience

Role
Program Manager at Air India Limited
Location
Kochi, KL, IN
LinkedIn followers
500 followers

About Jayarajan M

Five plus years experience as Senior Officer –Customer Relationship Management & Loyalty Program, Oman Air- Part of Revenue Based Loyalty Program implementation team for Oman Air - Part of Oracle CX implementation team for Oman Air covering end to end customer experience from travel planning to post travel feedback- Experience in managing the Loyalty Management System for Oman Air- Experience in managing various promotional campaigns using channels like Website, Mobile app, social media, Push Notifications, and email- Experience in coordinating with various vendors in implementing IT solutions for Airline Loyalty Program- Experience in preparing statistical reports for Loyalty ProgramKey Skills & Domain KnowledgeLoyalty Program- Implementation of business rules in Loyalty Management System, website & Mobile app- Defining and tracking of KPI for Loyalty Program- Integration of Loyalty Program with partner systems- Manage website, mobile app, social media channels for Loyalty Program- Preparation of Analytical Reports and data visualizations for Loyalty Program - Manage Marketing Campaigns for Loyalty Programs - Business Process Documentation- Technical Documentation- RFP preparation and Vendor Evaluation CRM & Digital Marketing- Execution of multi-channel marketing campaigns - Planning, preparation, execution, and tracking of campaigns using email, web, and mobile app channels- Customer segmentation for targeted campaigns- Preparation of HTML for campaigns, personalization of contents- Search Engine Optimization for websites- RFP preparation and Vendor Evaluation - Managing Social Media Contests

Experience

  1. Program Manager

    Air India Limited

    Mar 2023 — Present

Education

  • Government Engineering College, Thrissur

    B.Tech

  • Farook College

    Pre Degree

Skills

  • Software Development
  • Scope Management
  • Intranet Portals
  • Software Project Management
  • Crm
  • Pre-Sales
  • Customer Loyalty Management
  • Web Services
  • Project Management
  • Agile Methodologies
  • Management
  • Intranet
  • Sdlc
  • Solution Architecture
  • Business Process Design
  • Scope
  • Java Enterprise Edition
  • Business Workflows
  • Business Analysis
  • Web Applications
  • E-Commerce
  • Oracle
  • Requirements Analysis
  • Enterprise Portals

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Jayarajan M — Program Manager at Air India Limited in Kochi, KL, IN | Unifers