Jayakrishnan Tc

About Jayakrishnan Tc

Starting my career with a degree in Computer Science, I found myself at a crossroads, drawn toward a more creative and impactful path. Driven by a passion for storytelling and brand communication, I associating with Goodybag Films, where I now lead as the Head of Brand and Communications. At Goodybag Films, I am privileged to work with a talented team, crafting innovative narratives and campaigns for clients across industries. My diverse experiences in acting, VFX, television, and film production have shaped my approach to brand strategy, narrative, and audience engagement.Today, I’m proud to help Goodybag Films serve clients like V-Guard, Skyroot Aerospace, and South Indian Bank, delivering tailored campaigns that drive engagement, loyalty, and measurable results. I’m committed to pushing the boundaries of creativity in brand communication and transforming ideas into impactful experiences.Skills: Brand Strategy, Content Marketing, Visual Storytelling, Client Relations, Team Leadership, Campaign Development, Digital Media, Audience Engagement

Experience

1. Brand Marketing and Communication Manager

   Goodybag

   Jun 2019 — Present · Kochi, IN

   Orchestrated 360 brand transformation for 30+ clients in FMCG, FMEG, and BFSI verticals.For V-Guard IndustriesCrafted and executed GTM, digital campaigns, product videos product photography and presentations for V-Guard to increase their brand presence in lower funnel audience.Produced 100+ social assets and 15+ product films; executed 10+ retail branding displays that improved in-store engagement.Conceptualized and implemented 10+ in-shop branding assets, including signage and display units, which increased brand recall.For Other BrandsRolled out a brand guide for Bipha Ayurveda, increasing lead generation.Transformed traditional marketing to digital marketing and superheated social campaigns for Fort Herbal Ayurveda.Launched branding campaigns for South Indian Bank, boosting engagement in 2 months.Orchestrated targeted e-commerce marketing campaigns for Aarshaved Wellness, resulting in 15–25 monthly product sales.Developed ATL activations and social campaigns for Al Ansari Group in Dubai, including display advertising and regional market promotions tailored for the GCC.Supervised the design and installation of 200+ internal and external signages and displays across Symega\'s factory locations, ensuring brand consistency and completed the project under budget.Organized celebrity endorsement campaign for Classy Furniture, leading to a 100% increase in showroom footfall within 1 month.Project HighlightsSkyroot Aerospace – Vikram-1 Launch Simulation, Directed a 3D launch simulation video presented by Union Minister Dr. Jitendra Singh.Kochi Water Metro – Corporate Film, led post-production; video launched by Kerala CM Shri Pinarayi Vijayan.

Education

• Sree Narayana Guru Institute of Science and Technology, Thekkethazham, Mannam P.O N.Paravoor Ernakulam 683 520

  B.TECH

  2012 — 2016

• Loyola Institute Of Business Administration

  Postgraduate Degree

  2024