Jayakanth Loganathan
Global Marketing & Communication Leader | Traveler
- Role
- Head of Marketing at Sierra Digital Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Jayakanth Loganathan
B2B SaaS Marketing Leader with deep experience driving pipeline, revenue growth, and market expansion for fast-scaling technology organizations. Skilled in building full-funnel marketing engines across demand generation, product marketing, brand strategy, partner marketing, sales enablement, and GTM execution.Proven success leading integrated, multi-channel programs including ABM, digital marketing, SEO/SEM, webinars, content strategy, field marketing, and event activation. Strong capability in Product-Led Growth, Land & Expand, enterprise GTM, and aligning marketing with sales for predictable growth.Extensive experience managing global partnerships with Microsoft, SAP, Oracle, Adobe, Tricentis, Acumatica, BigCommerce, and Shopify to accelerate co-selling, co-marketing, and ecosystem-led expansion.Expert in MarTech and RevOps systems: Marketo, Demandbase, Salesforce, HubSpot, analytics platforms, and performance dashboards. Known for building high-performing teams, optimizing ROI, and creating scalable marketing operations.Passionate about using data, technology, and cross-functional collaboration to solve growth challenges, elevate brand visibility, and deliver measurable business impact.
Experience
Head of Marketing
Jul 2024 — Present · Chennai, IN
Education
University of Madras
B.Sc, Physics
1994 — 1997
Symbiosis Institute of Management Studies
PGDBA, MBA (Specialization - Human Resource)
2007 — 2009
Skills
- Corporate Branding
- Corporate Communications
- SEO
- Strategy
- Team Management
- Integrated Marketing
- Leadership
- Brand Management
- Marketing Strategy
- Thought Leadership
- Marketing Research
- Ppc
- Social Media Marketing
- Analytics
- Public Relations
- Internal Communications
- Business Strategy
- Campaign Management
- Marketing Communications
- Creative Services
- Lead Generation
- Vendor Management
- Market Research
- Global Branding
- Project Management
- Online Marketing
- Content Development
- Business Development
- Digital Marketing
- Advertising
- Key Account Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.