Jay Adams

About Jay Adams

Forward-thinking and innovative Senior Product Owner with a proven record of guiding cross-functional teams, strategic growth, developing partner ecosystems, and scaling SaaS products in ecommerce, B2C, and B2B verticals over a 26 year career. My role is to generate profit and serve as a compassionate and results-driven partner, teammate, and product creator. I lead internal and external partners to put handles on urgent operational problems that block market success then marshal and organize resources to eliminate them. Generated over $250M in corporate value Reached $5M ARR for user-funded SaaS business that had consistent 30% YoY growth Worked with teams to develop and scale 6 distinct digital products Oversaw 30+ joint ventures and co-development projects I\'m entrepreneurial spirited, specializing in reading market conditions to develop fresh value propositions to existing customer segments. I\'m experienced in the process of bringing new products to market by applying rigorous business analysis that include: business model canvassing, JTBD research, hypothesis validation, operational budgets, financing, and cross-functional requirements. In my role in new business development I lean into creating commercial ecosystems and strategic partnerships for growth and bringing new products to market. These complex business ecosystems cooperatively integrate commerce across and build greater value for SMBs, technology providers, agencies, solutions vendors, and ISVs. Notable technology integration and channel partner relationships include Salesforce, Microsoft, Google, Oracle, Zapier, Stripe, and Wix.

Experience

1. Founder & CEO

   Makesbridge

   Nov 2002 — Present · Portland, OR, US

   As the CEO and Founder of Makesbridge, I lead emerging product development, ecosystem partnerships, strategic growth, and operations to maintain our status as top rated marketing automation platform with thousands of end users worldwide. Its a privilege to be in a role where I can apply lessons learned from my teammates, clients, advisors, and our business partners almost every day. Makesbridge Accomplishments- Average employee tenure of 10 years - Average customer tenure of 6 years - Reaching $5M in annual recurring revenue without outside funding - Building and maintaining a strong SaaS brand with an overall user rating of 4.93 on Appexchange and consistent ranking as a Top Performer by G2Crowd - Establishing a global reseller and partner network that generates revenue from US, UK, EMEA, and APAC Under my leadership, Makesbridge has achieved an average employee tenure of 10 years and an average customer tenure of 6 years. We have also reached $5M in annual recurring revenue without outside funding. Our strong reputation in the industry is evident in our overall user rating of 4.93 on Appexchange and consistent ranking as a Top Performer by G2Crowd. I have led the development and implementation of a top-rated marketing automation platform that helps businesses add sales and marketing automation to Salesforce in a cost-effective manner. I have created a platform that meets the needs of our target market in a user-friendly and effective way, leading to over successful deployments worldwide, including serving top clients such as Microsoft, Dell, Vodafone, Care.com, and Reuters. I have been responsible for building and managing cross-functional teams covering product concept, product build, go-to-market, sales, and onboarding.

Education

• Massachusetts Institute of Technology

  NSF - Spark Program for Entreprenuers, Entrepreneurial and Small Business Operations

  2021

• Stanford University Graduate School of Business

  Executive Education, Executive Program for Small and Growing Companies

  2001 — 2001