Jaya Yadav
Founder @Pourr Coffee Brand
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WORK HISTORY
Founder @Pourr Coffee Brand
New Delhi, IN
Leading the brand identity and visual direction of POURR• Designing logo, packaging concepts, and visual assets• Managing the brand’s social media presence and communication• Developing the overall creative strategy and visual language of the brand• Working on brand positioning for the Indian coffee market
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Laws - LLB, Law
ABOUT JAYA YADAV
Founder of POURR, a coffee brand currently being built from the ground up.My focus is on brand identity, visual design, and digital presence, shaping how the brand is seen and communicated across platforms. I work on developing the visual language of POURR, including logo design, brand assets, and social media creatives.Before this, I prepared for the UPSC Civil Services Examination, where I cleared the preliminary stage twice. The experience built strong discipline, analytical thinking, and consistency in my work.Alongside building POURR, I work extensively in graphic design and visual branding, using design to create clear, distinctive, and memorable brand identities.Areas I focus on:• Brand identity design• Logo design• Social media creatives• Visual storytelling and brand communication
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