Jaya Rivera
Senior Analyst, Paid Social at T-Mobile | Digital Marketing
- Role
- Senior Analyst, Paid Social at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jaya Rivera
As a creative, easily identifiable branding and clever copy sparks my joy - and thus, a…
Experience
Senior Analyst, Paid Social
Apr 2024 — Present · Seattle, WA, US
Implement and manage T-Mobile’s paid social campaigns on platforms including Meta, Snapchat, Pinterest, LinkedIn, TikTok, and X for multiple Line of Business(es)• Work closely with fellow activation team members on defined planning, campaign activation, QA, optimization, and reporting processes• Refine and iterate on the established best practices for campaign management,optimization, reporting, cross-functional collaboration, vendor/partner management,audience strategies, and test and learn agendas• Present campaign findings and recommendations to key stakeholders, utilizing Microsoft Excel (including but not limited to pivot tables, VLOOKUP, and SUMIF formulas)• Analyze, Recommend, and Implement creative optimizations to and for stakeholders• Growing comfortability in multi-tasking and ability to deliver results under tight deadlines in a non-traditional work environment
Education
Bellevue College
Associate's degree, Business Administration
2017 — 2019
UW Foster School of Business
Bachelor's degree, Business Administration, Marketing
2019 — 2021
Lindbergh Senior High School
High School Diploma
2015 — 2019
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