Jaya Rai
Marketing Manager at Boson
- Role
- Technical & Marketing Manager at Boson
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Technical & Marketing Manager
Apr 2021 — Present · Mumbai, IN
Lead business including management and evaluation of current platform as well as identification of best-in-class solution to support emerging e-commerce business.Responsible for identifying and building the business case for investing in additional technologies and emerging technologiesDevelop and manage digital and social platforms to drive business objectives e.g. analyzing data, retargeting, pay-per-click, establishing metrics and KPI’s for Digital marketing, including Amazon.com and affiliate strategies as well as related marketing.Owns landing pages and content, works with the UX and product and development teams regarding changes to product content pages/flows and is responsible for improving conversion of products/flowsCollaborate with complementary product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations.
Education
University Institute of Technology, B.U. (Bhopal University)
Bachelor's degree, Computer Software Engineering
2008 — 2012
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