Jaya Mishra

About Jaya Mishra

With over 10 years of experience in Influencer Marketing, Digital Strategy, and Business Development, I’ve built a career around scaling brands, leading high-impact campaigns, and crafting digital experiences that truly connect with audiences.At Divo, I contribute to the end-to-end video execution workflow, ensuring high-quality video content for digital and influencer campaigns across YouTube, Instagram, and Shorts. I work closely with creators, editors, and brand teams to deliver polished, platform-optimized content that drives engagement and strengthens campaign performance.Previously at 1WIN, I collaborated with top influencers across YouTube, Instagram, Telegram, and WhatsApp Channels to design and execute strategies that boosted brand visibility across gaming, fintech, and automotive verticals. My work at Gameskraft sharpened my ability to optimize digital performance and engineer social media strategies that consistently delivered measurable results.During my tenure at MoneyView, I led cross-functional initiatives to enhance customer satisfaction, streamline operations, and drive growth through dynamic market research and strategic insights. My journey began at Tata Motors, where I mastered consultative sales, customer engagement, and business development fundamentals.Today, I blend creativity, data-driven thinking, and deep platform knowledge to craft digital solutions that generate growth, engagement, and long-term brand success. I’m passionate about building meaningful collaborations, enabling creator-led storytelling, and driving impactful digital outcomes.Let’s connect and create something extraordinary together!

Experience

1. Influencer Marketing Manager

   Divo

   Nov 2023 — Present · Bengaluru, IN

   During my tenure at 1WIN, I spearheaded a robust influencer marketing strategy across YouTube, Instagram, WhatsApp Channels, and Telegram, achieving a campaign success ratio of 85% in promoting Aviator, Lucky Jet, Plinko, and Cricket Crash games. I identified and cultivated relationships with the right influencers, ensuring impactful collaborations that aligned with our target audience and brand values. My role included creating high-quality, engaging content in partnership with influencers, which significantly increased audience engagement and amplified brand visibility. I closely monitored and analyzed campaign performance metrics (engagement, reach, ROI) to continuously optimize strategies for greater effectiveness, ensuring efficient budget allocation and maximum campaign ROI. By staying current with influencer marketing trends and social media dynamics, I introduced innovative, culturally relevant approaches that kept our campaigns competitive and resonant. Additionally, I managed budgeting and contract negotiations to maximize resource allocation, and collaborated with cross-functional teams to align influencer content with 1WIN’s brand goals, creating a consistent and powerful brand presence across all channels. I expanded the influencer database through targeted research, strengthened outreach, and managed the brand’s social media and content calendar to coordinate impactful campaigns. Proactively engaging with online communities, I drove favorable brand conversations and increased loyalty, while providing critical feedback on community sentiment. Collaborating across product, brand, retail, PR, and event marketing teams, I ensured cohesive brand strategies. I identified high-impact opportunities for influencer partnerships, developed prosumer and artist activations to promote brand advocacy, and performed cost vs. revenue mapping for data-driven performance insights. Building strong relationships with top influencers

Education

• Karnataka State Open University

  Bachelor's degree, Computer Science

• Magadh University, Bodh Gaya

  Diploma of Education, Computer Science

  2012 — 2015