Jaya Kumar
Digital Marketing Executive / Performance Marketing / Meta Ads Specialist / Paid Ads /CPL Optimization /Lead Generation
- Role
- Digital Marketing Executive at ASSET TREE HOMES
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Jaya Kumar
I am currently working as a Digital Marketing Executive with a strong focus on performance-driven lead generation campaigns.My primary responsibility is to generate high-quality leads at an optimized Cost Per Lead (CPL) through Meta Ads (Facebook & Instagram) and Google Ads (Search & Display). I plan, execute, monitor, and optimize paid advertising campaigns to ensure measurable results and maximum ROI.I have hands-on experience in:*Meta Ads lead generation campaigns*Google Ads (Search & Display)*Audience targeting and keyword research*Ad creative and copy testing*Budget management and CPL optimization*Campaign performance tracking using CTR, CPL, and conversionsI follow a data-driven approach to continuously analyse campaign performance and improve lead quality through testing, optimization, and strategic targeting.I am passionate about performance marketing and continuously upgrading my skills in paid media and analytics to drive better business outcomes.
Experience
Digital Marketing Executive
Jul 2025 — Present
Education
Madras University
Bachelor of computer Application
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