Jaya Kalra
Digital Marketing Consultant | Increasing Conversion Rate of D2C Brands | ShipRocket Ads & Checkout
- Role
- Associate Manager - Ads & Checkout at Shiprocket
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Jaya Kalra
6 years of Experience in B2B Industry, in D2C brands, Website consultancy, Performance Marketing, Advertising, Google Analytics, Google Tag Manager, Meta Ads Manager, Catalogue, Inventory & Sales Planning, Handling INR 100 Million of ad spends on Google and Facebook. Data driven professional adept at problem solving and leveraging strategies to succeed in the online business landscape.
Experience
Associate Manager - Ads & Checkout
Jan 2024 — Present · Gurugram, IN
Identified customer pain points and needs, developing services to help clients grow through online ads, Shiprocket\'s automation tools, and customer insights- Developed marketing collateral, including presentations, website banners, content, and mailers, to onboard leads for marketing services- Led testing and validation of digital marketing services for D2C e-commerce brands and agencies, engaging over 150 leads and achieving a 10% client acquisition rate- Successfully established the digital marketing vertical, securing 15+ clients and generating $180K in average monthly revenue through Meta (Facebook) Ads, with a 60% monthly client retention rate.Managed end-to-end execution of ad campaigns, reporting, funnel analysis, and implemented new strategies to boost brands\' average conversion rates by 25-50%- Managed a project in the Discovery Commerce segment aimed at improving conversion rates through customized landing pages- Created process and knowledge documentation to enhance operational efficiency- Conducted ads training for the sales and growth teams, equipping them to onboard clients for marketing services effectively.
Education
Guru Gobind Singh Indraprastha University
Bachelor's of Business Administration , Business Administration and Management, General
2015 — 2018
Indian Institute of Technology, Delhi
Entrepreneurship Bootcamp, Business Administration and Management, General
EDHEC Business School
Master of Business Administration - MBA, Business Administration and Management, General
Netaji Subhas Institute of Technology
Research paper, Cryptocurrency
MICA | The School of Ideas
Advanced PG Certification in Digital Marketing, Marketing
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