Jaya Das

About Jaya Das

Performance Marketing Specialist with expertise in managing advertising campaigns across…

Experience

1. Ads Account Manager

   Amazon

   Feb 2025 — Present

   Managed monthly ads budget of INR 4 Cr+($450k) for leading brands in the consumables category.• Provided strategic insights to brands by working backwards their problem statement and conducting in-depth analysis across key performance levers, including targeting, search terms, placements, and ASIN-level data.• Analyzed campaign performance against key metrics (ROAS, CTR, CVR), applying data-driven optimization to improve outcomes. Increased a brand’s monthly ROAS by 30% from 1.8 to 2.3.• Designed media plans for a specific budget, factoring in historical performance metrics such as AOV, CVR, CTR, and CPC to maximize returns.• Created and managed Amazon DSP campaigns (1P & 3P) on OMS and Rodeo, executing diverse order types including SOV and Class 1, within specified budgets.• Worked in collaboration with cross-functional teams to ensure seamless execution and high client satisfaction• Utilized tools such as Amazon Pi, Drona for sharing key insights with brands on brand performance against category, glance view report, product search ranking, etc, to improve brand’s visibility and increase its market share in a particular category.• Mentored new joinees and trainees with ad product knowledge, technical skills and company standard processes