Jaya Dhervez
Global Head of E-commerce Marketing and Campaigns @CHANEL
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WORK HISTORY
Global Head of E-commerce Marketing and Campaigns @CHANEL
Neuilly-sur-Seine, FR
Responsible for the marketing plan and execution of product launches, campaigns, and editorial content for all owned e-business platforms, from conception to final delivery across all locations.Oversee the campaign activation strategy for the entire online distribution channel, including e-retail. Lead and coordinate the 360 online/offline orchestration for all yearly key commercial moments (Holiday, Mother’s Day, Qixi…) with communication, product and artistic teams. Lead a team of 7.
EDUCATION
Audencia
Master of Business
Saint Joseph du Loquidy
Classe préparatoire, Economics
Royal University of Law and Economics, Phnom Penh
Exchange semester
Lycée International Grand Air La Baule
Bachelor's degree, Economics and Mathematics
Bentley University
Exchange semester, Marketing Major
SKILLS
ABOUT JAYA DHERVEZ
12-years experience in International Brand Management and Product Marketing within the Luxury industry, in particular Fragrance and Beauty. Qualified in brand strategy, product development, 360° launch orchestration, digital marketing, international market & consumer analysis, international collaboration, collaboration with Creatives, team leadership.
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