Jaya Agrawal
Helping brands grow online | Category Management | Key Account Management
- Role
- Assistant Brand Manager Marketing at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Jaya Agrawal
Results-oriented Category Management professional with extensive experience in leading and optimizing operations for established and new brands across fashion, footwear, and grocery categories. Proven track record of driving profitability, managing teams, and implementing strategic initiatives. Excel in problem-solving and planning ahead. I always strive for perfection in everything I do.
Experience
Assistant Brand Manager Marketing
Apr 2024 — Present · Bengaluru, IN
Piloted and launched No Cost EMI program for Baby Category leading to Improvement in EMI penetrationActed as team lead for Jan’25 Republic Day Sale managing deals, inventory, marketing and promotion inputs for the Baby category.Leading Prime program for Baby team increasing prime offer coverage by 340 bps YoY. Managing multiple premium emerging Baby brands and scaled them by upto 90% YoY. Worked on selection benchmarking worksteams finding gaps in Baby portfolio on Amazon which helped us onboard 40+ brands. Analysed customer buying behaviour and created strategies for new customer acquisition and increase repeat rateCreated GTM strategy for a new launched premium soap leading to 115% achievement vs projections. Adept in AOP planning and closing JBP as well as marketing investments.
Education
National Institute of Fashion Technology, India
Master of Fashion Management
Hansraj College, University of Delhi
Bachelor of Science
National Institute of Fashion Technology, Hyderabad
Master's Degree
Hans Raj College
Bachelor of Science - BS, Physical Sciences
2016 — 2019
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