Jaya Agrawal

Helping brands grow online | Category Management | Key Account Management

Role
Assistant Brand Manager Marketing at Amazon
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jaya Agrawal

Results-oriented Category Management professional with extensive experience in leading and optimizing operations for established and new brands across fashion, footwear, and grocery categories. Proven track record of driving profitability, managing teams, and implementing strategic initiatives. Excel in problem-solving and planning ahead. I always strive for perfection in everything I do.

Experience

  1. Assistant Brand Manager Marketing

    Amazon

    Apr 2024 — Present · Bengaluru, IN

    Piloted and launched No Cost EMI program for Baby Category leading to Improvement in EMI penetrationActed as team lead for Jan’25 Republic Day Sale managing deals, inventory, marketing and promotion inputs for the Baby category.Leading Prime program for Baby team increasing prime offer coverage by 340 bps YoY. Managing multiple premium emerging Baby brands and scaled them by upto 90% YoY. Worked on selection benchmarking worksteams finding gaps in Baby portfolio on Amazon which helped us onboard 40+ brands. Analysed customer buying behaviour and created strategies for new customer acquisition and increase repeat rateCreated GTM strategy for a new launched premium soap leading to 115% achievement vs projections. Adept in AOP planning and closing JBP as well as marketing investments.

Education

  • National Institute of Fashion Technology, India

    Master of Fashion Management

  • Hansraj College, University of Delhi

    Bachelor of Science

  • National Institute of Fashion Technology, Hyderabad

    Master's Degree

  • Hans Raj College

    Bachelor of Science - BS, Physical Sciences

    2016 — 2019

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Jaya Agrawal — Assistant Brand Manager Marketing at Amazon in Bengaluru, KA, IN | Unifers