Jay Varga

About Jay Varga

Results-driven direct marketing executive with over 25 years of proven experience in…

Experience

1. Marketing Director, Acquisition at Procirc Pubworx

   PWX Solutions (a PubWorX Company)

   Jan 2015 — Present · New York, NY, US

   Manage team of new business marketing professionals with multiple clients. Tasks include:• Develop and execute marketing strategies that drive new business and retention subscription response, revenue and profitability for several large and small scale publishers.• Direct all facets of direct mail, email and inserts campaigns including creative management, list planning, merge/purge, lettershop and fulfillment.• Assess current strategies while recommending and executing tests from creative packages, messages, offers, and timing to improve response and profitability.• Create and maintain annual direct marketing budgets including regularly monitoring subscription production, revenue, and expenses.• Oversee partnership relationships, advising direct reports on process with emphasis on creative and contact strategies. • Consult and advise other Circulation Marketing Directors on their current clients including reviewing list, contact, creative and content strategies.