Jay Trotter

About Jay Trotter

I help Lawyers, Home-Contractors, Realtors and Mortgage Lenders generate high-quality…

Experience

1. President

   Iexcel

   Jan 2015 — Present · Los Angeles, CA, US

   Effective marketing isn\'t just about seeking immediate sales.Small businesses are notorious for making the mistake of running marketing campaigns aimed at getting immediate sales. Not realizing that on average, only 1-3% of all the traffic that visits their websites will convert into direct sales.Successful businesses focus more on lead generation and lead nurturing than they do on direct sales. Why? Because they know something most small businesses don\'t.They know that with continued communication (drip email marketing and phone call follow-up), they can increase their conversion rates from the normal 1-3%, all the way up to 25% to 40%.In other words, marketing for leads and then building relationships with those leads overtime can produce as much as 1,233% more conversions.Example:Let\'s say you\'re really good at direct sales marketing and you convert 3% of all site visitors into paying customers. That\'s 3 customers for every 100 visitors.Compare that to a competing business that runs lead nurturing campaigns. They get the same 100 website visitors as you do, but over-time they convert 40 of those visitors into paying customers via automated drip emails and phone call follow-up.Those 40 sales represent a 1,233% increase in total conversions vs. the company that pursued direct sales and closed 3 transactions.If you want to experience explosive growth in your business, you need to focus on building marketing and sales funnels that capture and nurture Help Businesses Succeed