Jay Smith

About Jay Smith

My experience in business operations and in public affairs makes me a uniquely qualified…

Experience

1. District Director of Operations

   Brookdale

   Jul 2021 — Present

   Responsible for developing and providing short-term tactical direction and oversight to Senior Living communities in Western and Central New York. Directs the overall operations of an assigned group of communities within this geographic region, overseeing revenue of $40-60 Million. Develops long-range objectives and strategies for each community within the region. Develops annual operating budget, including census, payroll, staffing and capital forecasts. Monitors and assesses compliance with financial forecasts, productivity and goal achievement. Determines areas needing cost reduction and program improvement and implements changes as needed through the Executive Directors at each community. Implements company-wide programs at communities in the areas of dining, asset management, finance, human resources, and other operational areas. Enhances appropriate communication between the communities and the divisional/corporate offices. Works with community management to implement sales and marketing activities and strategies to maximize occupancy. Assures that resident services reflect the highest quality in conformance with federal and state law and company standards. Enhances the quality of resident care by working with the functional team members in nursing, life enrichment, dining services, housekeeping and maintenance as needed. Evaluates, monitors, and enhances public relations efforts at each community. Assists all regional offices with preparation for state survey and licensing. Assures that all regional communities conform to qualitative and quantitative operating standards. Directly supervises and evaluates performance of Executive Directors within region. Updates, trains, and coaches staff as necessary to maintain high standards of quality care, financial accountability and business growth.

Education

• University at Buffalo

  BS, Political Science

  1992 — 1994

Skills

• Coalitions
• Grant Writing
• Community Outreach
• Public Policy
• Proposal Writing
• Media Relations
• Communication Training
• Management
• Public Relations
• Strategic Planning
• Crisis Communications
• Event Planning
• Organizational Development
• Political Campaigns
• Healthcare
• Press Releases
• Social Networking
• Nonprofits
• Fundraising
• Advertising
• Speech Writing
• Public Speaking
• Strategic Communications
• Government
• Legislative Relations
• Customer Service
• Political Consulting
• Leadership Development
• Policy Analysis
• Editing
• Politics
• Community Development
• Corporate Communications
• Event Management
• Grassroots Organizing
• Public Affairs
• Marketing Communications
• Leadership
• Social Media
• Internal Communications