Jay Sherman
Paid Search Analyst at ROI Revolution
- Role
- Paid Search Analyst at ROI Revolution, Inc.
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Paid Search Analyst
Jan 2023 — Present · Raleigh, NC, US
Partner with Paid Media Strategists to understand client business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search.• Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, and ad copy and creative assets, and measurement tactics• Analyze, assess, and diagnose the performance of campaigns regularly to stay apprised of trends and opportunities for optimizations• Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations• Continually perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming client work
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