Jay Livingston
Chief Marketing Officer at Shake Shack | Angel Investor
- Role
- Chief Marketing Officer at Shake Shack
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jay Livingston
Marketing leader with a sustained record of building and leading teams to dramatic, measurable results at a Fortune 5 company and two of the premier growth companies in the US. Broad and deep management experience in every facet of marketing and strategy- Strategic Planning, Product & Brand Development - Growth Marketing across all Paid, Owned & Earned Channels - Consumer/Competitive Research & Segmentation - Retail, Digital, Social, Subscription & B2B Commerce - Programmatic & Traditional Advertising, POS, Influencer, Affiliate, Social, Sponsorships & Promotions - Creative Design & Merchandising - PR, CRM, CSR and UX Development - Digital Product Development & Management - Hiring, Retaining and Mentoring Top Talent Also an active angel investor and advisor to over twenty companies, and a founding member of Unite America Executive Producer of several films, including Galveston (2018) and Driveways (2020). I often speak at conferences and universities on the topics of marketing and social philanthropy. Prior to Shake Shack and BARK, I held senior leader roles in every functional area of Global Marketing & Strategy at Bank of America, including Digital Commerce, Consumer/Retail, Small Business, Commercial Banking and Brand Management. Highlights include- Responsibility for retail marketing to the eastern half of the U.S and it\'s banking centers, 70K employees and 25MM customers - Leading the introduction of the BofA brand to major markets across the country after several of the largest banking acquisitions in history - Responsibility for all customer acquisition efforts for bankofamerica.com and online banking/bill pay, one of the most popular consumer internet sites in the world - Managing Small Business Marketing & Strategy and it\'s 2.3MM customers and $3B in revenue - Development of many of BACs award winning retail, enterprise marketing and philanthropic platforms
Experience
Chief Marketing Officer
Jan 2019 — Present · New York, NY, US
As CMO I\'m responsible for marketing, product (culinary/menu innovation/supply chain) and the digital experience at Shake Shack. This includes the Shake Shack brand, sales & growth marketing, guest data & analytics, ESG efforts, corporate comms, social platforms, our in-house design team, field marketing and our delivery partnerships. I also oversee our culinary, supply chain and QA teams along with digital product development which includes the Shack App, shakeshack.com and in-Shack kiosks. Shake Shack operates in twenty-one countries and is opening a new location somewhere in the world every three days.
Education
Miami University
Bachelor of Arts in Communications, Minor in Political Science
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