Jay Lam
Digital Marketing | Paid Media | Retail Media | Creative Strategy | Sales | Business Development
- Role
- Senior Account Manager, Client Management at Jellyfish
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Jay Lam
Strategic leader in digital marketing and paid media with a robust background in sales…
Experience
Senior Account Manager, Client Management
Jul 2022 — Present
Lead multiple teams (Social, Search, Programatic, Creative) and work streams to support floorcare client with +$55M total media budget* Independently lead total account creative agency scope of work including strategy, asset optimization, creative trafficking, and asset development, in collaboration with cross-functional teams (Design, Copy, Brand/Media Strategy, Social, Retail)- Overhauled entire briefing process (Ideation and Activation)- Piloting proprietary Gen AI for asset creation (Pencil) as added service* Independently manage $2M Amazon media plan with support from the Retail team -80% budget increase in 2024 -Negotiated account\'s first Direct Advertiser Agreement with Amazon* Independently manage $1.5M DTC media plan with support from Social, Search, and Programatic teams; Tested into STV for the first time as a company* Partner with Media Strategy to continually explore new testing strategies and opportunities to help exceed KPI goals
Education
Binghamton University
Bachelor of Science, Financial Economics
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