Jay Hiselman
Director of Sponsorship Research at WGBH
- Role
- Director of Sponsorship Research at GBH
- Location
- South Hamilton, MA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Jay Hiselman
20-year advertising agency media veteran now in new role providing research & insights to…
Experience
Director of Sponsorship Research
Aug 2013 — Present · Boston, MA, US
Education
Northern Michigan University
Bachelor of Science (BS), Marketing/Marketing Management, General
1982 — 1986
Skills
- Traditional Media
- Data Analysis
- Outdoor Advertising
- Presentation Development
- Media Buying
- Digital Strategy
- Doubleclick
- Media Strategy
- Direct Response
- Digital Marketing
- Media Research
- Ooh
- Media Planning
- Integrated Marketing
- Comscore
- Rich Media
- Interactive Advertising
- Interactive Marketing
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