Jay Gomez
Guided Pathways Program Specialist, Soar Success Outreach Laney College @Peralta Community College District
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WORK HISTORY
Guided Pathways Program Specialist, Soar Success Outreach Laney College @Peralta Community College District
Oakland, CA, US
Led data-driven market research and campaigns to optimize engagement and outcomes.• Developed strategic initiatives and test-and-learn strategies to improve student enrollment pipelines.• Crafted and executed internal communication strategies to maintain consistent organizational messaging.• Managed full campaign execution, including channel strategy, targeting, content creation, analytics, and performance optimization.• Oversaw student advising and CRM tracking for seamless communication, compliance, and deadline adherence.• Secured resources to support students facing language, social, and economic barriers.Internal Achievements: • Led high school outreach to educate students on alternative pathways to higher education.• Formed a partnership with Dress for Success SF, enhancing brand recognition for the Basic Needs Center.• Produced and led the Women’s Empowerment Conference (Oakland Native Career Panel) with Laney Athletics, surpassing attendance goals and boosting engagement.
EDUCATION
Florence University of the Arts
Bachelor of Arts - BA
La Salle Campus Barcelona
Master of Business Administration - MBA
Merritt College
Business Administration and Management, General
Saint Mary's College of California
Master of Business Administration - MBA
ABOUT JAY GOMEZ
I entered the workforce at 15, learning the value of responsibility, resilience, and resourcefulness early on. Growing up in a tight-knit household shaped by tradition and collaboration, I developed a mindset that blends creativity with practical thinking. Through team sports and skateboarding, I gained discipline, embraced risk-taking, and built adaptability. I approach problem-solving like a puzzle, staying curious, flexible, and focused on crafting thoughtful, effective solutions. I work at the intersection of communication, strategy, and community development, using purposeful storytelling to help organizations connect more authentically with their audiences. As an undergraduate, I proactively explored different industries by engaging with professional networks and learning from everyday conversations. That curiosity opened the door to an internship at a creative technology firm and later evolved into freelance work supporting a local small business with marketing and data insights. Since then, I’ve had the opportunity to collaborate with mission-driven teams and neighborhood businesses to tackle challenges, refine their messaging, and foster stronger relationships with their communities. I earned a B.A. in Communication and an MBA in Marketing from Saint Mary\'s College of California, where I deepened my skills in design thinking, team leadership, and sales strategy. I\'m passionate about turning ideas into action and aligning business goals with positive social impact. Outside of work, I enjoy rock climbing, hiking the trails in Marin, and playing the occasional game of pickleball. I also find inspiration in poetry, contemporary art, and creative writing. As a member of Danville Toastmasters, the Alamo Rotary Club, and St. Isidore\'s Parish, I\'m proud to support scholarship and mentorship efforts that advance educational equity. I value empathy, discipline, curiosity, and building a life rooted in both purpose and progress. With gratitude,
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