Jay Dharod

About Jay Dharod

With over a decade of experience, I focus on delivering innovative marketing solutions and driving impactful storytelling at Atos. Currently serving as the Head of Business Partners, I am passionate about crafting creative strategies and managing end-to-end marketing initiatives that align with our organization\'s vision. My mission is to empower teams and foster collaboration while ensuring marketing efforts resonate with diverse audiences. Leveraging program management and creative concept design, I aim to contribute to Atos\' culture of excellence and inclusivity. At Atos, I lead a dynamic team to program-manage extensive marketing projects, including events, digital campaigns, and account-based marketing. My role encompasses vendor management, content creation, and Pardot campaigns, enabling seamless execution of complex initiatives. By integrating storytelling and design, I ensure our marketing efforts drive meaningful engagement and deliver measurable outcomes for the organization.

Experience

1. Head of Business Partners

   Atos

   Feb 2025 — Present · Mumbai, IN

   Leading and mentored a global team of 5 marketing specialists, overseeing daily work allocation, mentorship, professional growth, and cross-cultural team collaboration.• Led strategy, planning, and execution of 500+ high-impact, omnichannel marketing campaigns across EMEA, APAC, and Americas, shaping brand narratives and ensuring compelling, consistent messaging for major multinational clients (e.g, Mercedes, HMRC, Heineken) in alignment with global brand objectives.• Directed project assignment and capacity planning—matched team skills with campaign needs, balanced workloads, and resolved escalations, achieving a 98% on-time project delivery rate.• Implemented performance analysis frameworks—set up KPIs and regular review cycles for campaign effectiveness, increasing measurable client satisfaction scores from a 8.3/10 to 9.8/10• Collaborated cross-functionally with design, web, social, and content teams to develop holistic campaign assets (web, video, print, digital) aligned to each client’s tone, business goals, and market context.• Spearheaded adoption of marketing automation and AI-powered tools to optimize reporting, resource tracking, and creative workflows; reduced preparation time for campaign assets. Some of the AI tools that we use are Adobe Firefly, Co-Pilot, Perplexity, DALL-E and Flux.

Education

• MCT's Rajiv Gandhi Institute Of Technology

  Bachelor of Engineering (B.E.), Computer Science

  2008 — 2012

• FLAME University

  PGDM, Marketing

  2012 — 2014

Skills

• Microsoft Office
• Live Streaming
• Market Research
• Project Management
• Microsoft Excel
• Powerpoint
• Project Planning
• Team Management
• Services Marketing
• Merchandise Management
• Business Strategy
• Vendor Relationship Management