Jay David Parkin
- Role
- Senior Content Marketing Manager at Taylor Guitars
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Jay David Parkin
A seasoned creative leader and entrepreneurial strategist with over 25 years of…
Experience
Senior Content Marketing Manager
Oct 2022 — Present
Taylor Guitars is an industry-leading manufacturer of premium acoustic guitars headquartered in El Cajon, California. Founded in 1974 by Bob Taylor and Kurt Listug, the company is widely recognized for its innovative manufacturing techniques and tone-enhancing designs, and players around the world love the easy playability of Taylor’s guitar necks. Taylor is currently led by Chief Guitar Designer, President, and CEO Andy Powers. In December 2020, Taylor became 100 percent employee-owned. I oversee consumer-facing videography and photography creation/production. I also work within our Artist Relations team focusing on artist marketing.
Education
Michigan State University
Business/Commerce, General
1998 — 2000
Penn State World Campus
Organizational Leadership
2016 — 2018
Skills
- Art Direction
- Graphic Design
- Social Media Marketing
- Creative Direction
- Management
- Product Marketing
- Advertising
- Content Marketing
- Indesign
- Web Design
- Hubspot
- A&R
- Social Networking
- Wordpress
- Digital Marketing
- Marketing Strategy
- Inbound Marketing
- User Experience
- Video
- Social Media
- Search Engine Optimization (SEO)
- Marketing
- Online Marketing
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