Jay Chandiramani

About Jay Chandiramani

I help growth-stage and enterprise brands — across fintech, beauty, luxury, and B2B tech — cut through market noise and convert it into measurable revenue. Over 7 years, I\'ve architected full-funnel media strategies that span paid social, programmatic, CTV, search, and OOH, always grounded in the question: what\'s actually driving the outcome?At Decoded Advertising (now.Monks), I lead multi-million-dollar media programs for brands like Aveda, Kraken, and Square. My work sits at the intersection of creative and data — I build attribution frameworks that improve measurement accuracy, run structured A/B and multivariate experiments that lift conversions by double digits, and translate complex cross-channel performance into the kind of clear, strategic narrative that moves executives to act. The result: 12% ROAS improvement, 18% CPA reduction, and 15% account growth driven through disciplined analytics and audience strategy.I hold an M.S. in Integrated Marketing with a focus on Marketing Analytics from NYU and I\'m fluent in the full modern stack — DV360, CM360, GA4, Meta, and more. Whether I\'m building a go-to-market strategy, designing an experimentation roadmap, or presenting quarterly forecasts to a C-suite client, my goal is the same: turn data into decisions, and decisions into growth. Media Strategy & Full-Funnel Planning · Paid Media (Digital Direct, Programmatic, Social, Search, CTV, OOH, Audio) · Attribution Modeling · GTM Strategy · A/B Testing · Executive Reporting · B2B & Enterprise Marketing

Experience

1. Senior Manager, Media Solutions

   Decoded Advertising

   Jun 2025 — Present · New York, NY, US

   Client Portfolio- Square, Block Inc.(Feb 2025- Present), Industry: Tech (B2B)- Directed end-to-end full-funnel media strategy across Social, Search, Programmatic (DV360, Trade Desk), CTV, Display, OOH, and Site-Direct channels — managing multi-million-dollar annual budgets across global markets for enterprise and fintech brands- Increased ROAS by 12% YoY and reduced CPA by 18% through disciplined cross-channel performance analysis, strategic budget reallocation, bid optimization, and high-value audience segmentation to drive incremental conversions- Designed and implemented cross-channel attribution frameworks incorporating incremental lift tests, brand lift studies, cohort analysis, and conversion modeling — improving measurement accuracy by 22% and eliminating reporting discrepancies- Built a structured experimentation roadmap for creative, bidding, and audience strategies; iterative A/B and multivariate testing delivered a 14% lift in conversions and 10% additional CPA reduction- Led senior client relationships as the primary strategic advisor, delivering executive-level performance diagnostics, quarterly forecasts, and growth recommendations that contributed to 15% account expansion- Conducted quarterly budget pacing, trend analysis, and forward-looking spend forecasting to proactively surface growth opportunities and guide allocation decisions across multiple international markets- Partnered cross-functionally with Analytics, Activation, Creative, Ad Ops, and Finance teams to maintain 98% on-time campaign execution with zero compliance errors across a complex global portfolio- Developed advanced Excel-based media planning models integrating audience data, historical performance benchmarks, and competitive intelligence to support budget proposals and client QBRs- Mentored and coached junior team members on reporting workflows, campaign tracking best practices, and analytical thinking — accelerating onboarding for new hires.

Education

• King's College London

  Summer School in India -, Gender, Media & Culture

  2013 — 2013

• H.R. College Of Commerce & Economics

  Higher Secondary Certificate (HSC), Business/Commerce, General

  2012 — 2014

• JAI HIND COLLEGE, MUMBAI

  Bachelor’s Degree, Mass Communication/Media Studies (Journalism)

  2014 — 2017

• Green Lawns High School

  Indian Certificate of Secondary Education (ICSE)

  1999 — 2012

• NYU Stern School of Business

  Brand Strategy

• New York University

  Master of Science - MS, Integrated Marketing, Marketing Analytics

Skills

• Microsoft Word
• Powerpoint
• Luxury Goods
• Copywriting
• Journalism
• Communication
• Social Media Marketing
• Microsoft Powerpoint
• English
• International Relations
• Marketing
• Digital Marketing
• Luxury Brand Marketing
• Brand Management
• Public Relations
• Marketing Strategy
• Basic Movie Making
• Social Media
• Men's Fashion
• Public Opinion